We made a breakdown of what makes a strong game hypothesis and how to form them effective:

But where do you start?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟱 𝗴𝗼-𝘁𝗼 𝘀𝗼𝘂𝗿𝗰𝗲𝘀

• 💬 Player feedback – reveals real pain points
• 📊 Analytics – uncovers hidden trends
• 🏆 Competitors – offer proven strategies
• 🔍 Market research – predicts player expectations
• 🧠 Team expertise – leverages internal knowledge

Now, what makes a hypothesis effective?

𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲𝘀𝗲 𝟰 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀

1. 🔎 Clarity – clearly state the expected outcome
2. 🧱 Supportive premises – back it with multiple reasons
3. 📏 Measurable – define success metrics
4. 🛠 Actionable – ensure it leads to real changes

𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻

• 🧩 Low tutorial completion? → Simplify the tutorial
• 📉 High early churn? → Tweak early-stage difficulty
• 📈 Players max out content? → Add more end-game events
• 💰 Currency overflow? → Add new currency sinks and time-limited offers

Tips for crafting better hypotheses

• 🔄 Combine feedback and data
• 🚨 Focus on major player pain points
• 🧪 Refine based on test results

❌ One-off guesses without support
❌ Vague or missing success criteria
❌ Ignoring player voices

Summary

A strong hypothesis predicts how a change will affect your game’s performance.

Without it, you’re just guessing.

How do you build and test your hypotheses? 👇

Struggling with coming up with the right hypotheses?

Keewano’s AI Analytics Agents pinpoint the metrics that matter