How to fix churn in your game?

Bleeding players? This mobile game retention playbook—built with Keewano—shows exactly how to find leaks, reduce churn, and lift D1/D7/D30. From FTUE fixes and segmentation to performance targets, core loop tuning, and Live Ops cadence, you’ll get actionable steps to increase ARPDAU and LTV. Use this checklist to prioritize the biggest money leaks, soften difficulty cliffs, feed progression hunger, and ship fast, measurable wins that keep players coming back.

1️⃣ 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗮𝗸
• D1–D3 drop? Fix your tutorial pain or FTUE.
• D7 cliff? Your core loop lacks depth or clear goals.
• D30 slide? You’re missing late-game content or burning players out.
Track exits by level/session. Flag any drop >5%.

2️⃣ 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗹𝗲𝗮𝘃𝗲𝗿𝘀
• Group by onboarding day, spend, UA source.
• Prioritize by lost LTV.
• Fix the biggest money leaks first.

3️⃣ 𝗞𝗶𝗹𝗹 𝘁𝗲𝗰𝗵 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻
• Build <150MB = faster installs.
•Aim for 98%+ crash-free sessions.
• FPS ≥30 even on low-end GPUs.
• Stream cosmetics only when needed.
• Fix payment/reward callbacks with server rollback & retry.

4️⃣ 𝗙𝗶𝘅 𝗰𝗼𝗿𝗲 𝗹𝗼𝗼𝗽 𝗽𝗮𝗶𝗻
• Inspect heatmaps & input spam.
• Over -pressed button = design bug.
• Add cooldowns, feedback, or alternate actions.
• Example:30-100 Ultimate clicks in 5 minutes = rage quit.

5️⃣ 𝗦𝗼𝗳𝘁𝗲𝗻 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁𝘆 𝗰𝗹𝗶𝗳𝗳𝘀
• If 99% win Level 1 but only 65% win Level 3, that’s a problem.
• Use adaptive AI & enemy scaling.
• Gate new rules behind tutorials.

6️⃣ 𝗙𝗲𝗲𝗱 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗵𝘂𝗻𝗴𝗲𝗿
• Drop a new mechanic every 20–30 min.
• Ship fresh content monthly.
• Live Ops: quests, streaks, and mini-events.

7️⃣ 𝗥𝗲𝘄𝗮𝗿𝗱, 𝗱𝗼𝗻’𝘁 𝗽𝘂𝗻𝗶𝘀𝗵
• Pity timer: guarantee rare drop after X misses for rare drops.
• Optional rewarded Ads = bonus, never gate core loop.
• First-purchase mega packs = 6× value.
• Show ads on fail screens, not mid-battle.
• Price IAPs by segment: keep the game fair for everyone.

8️⃣ 4-step 𝗰𝗵𝘂𝗿𝗻-repair 𝗹𝗼𝗼𝗽
• Ship one change per test.
• Track D1/D7/D30, ARPU, conversion.
• Only promote if +2% retention or +5% ARPDAU.
• One killer KPI per cycle, every 2 weeks.

9️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗳𝗶𝘅 𝘁𝗼𝗼𝗹𝗸𝗶𝘁
• Shorten loading and signup – <10s target.
• Guarantee early wins – 99% level-1 success.
• Give starter pack -power and purpose, expires in 24h.
• Add daily streaks – visible + stackable on home screen.
• Surface next objective -big, single verb on HUD.

🔟 𝗟𝗼𝗻𝗴-𝗵𝗮𝘂𝗹 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗰𝗸

📊 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿

• D1/D7/D30 retention.
• Sessions/DAU (3+ for casual, 5+ for core).
• Time-to-content exhaustion (aim 14+ days for top players).

If this helps fix even one leaky game, it’s worth sharing.

What’s your #1 churn killer?