Business Intelligence (BI) Market Share in Mobile Games (2024-2029)
The business intelligence (BI) market share for mobile games hit $4.67B in 2024 and is expected to grow significantly by...
A good analytics solution with strong database performance is a must-have for any software product. Otherwise, you have no idea how your product is performing.
Here are some classic questions you’ve probably asked yourself about your game:
And as much as you’d love to, you simply can’t ask your users all these questions.
Because let’s be honest: We’re all human, and we tend to forget details very quickly. I can hardly remember what I ate for breakfast yesterday.
So how can you expect me to remember some subliminal detail about a window I didn’t even know existed in an app I’m using? This is probably why I didn’t open this “amazing feature.”
Perhaps you and your thousands (maybe millions) of users are amazing (unlike me) and can remember every little detail of everything they did. Even still, it’s simply unfeasible to ask them tons of questions every day.
Yes, collecting data is important. But we need to clarify what we mean by high-resolution data.
Let’s start with something simple: Collecting statistics on how many people start your game each day. If you see a sudden drop, you’ll start asking more questions. For that, you’ll need more data to answer them.
For example:
Eventually, you’ll start collecting tons of information just in case you need to answer a question you haven’t even thought of yet. With high-resolution data, you’re better equipped to answer those unexpected questions.
Think of it this way: Everything costs money. The time spent by an analytics team member costs money. The hardware spent on running a query costs money. But most importantly, the wait time costs money.
I don’t know about you, but I’d prefer to spend the money on productive things that actually move my company forward. It’s better than entire teams sitting around, waiting for a query to finish running.
Here’s how the investigation usually works:
The faster your queries are executed, the quicker you can find and fix the root cause of the problem. This is much more productive than taking a long coffee break every time you press the “Run the Query” button.
When managing storage for big data, you need to strike a fine balance between costs, database performance, and utility. Here are some key considerations:
To address these issues, you need to implement efficient storage strategies. These include:
With these methods, you can reduce costs without compromising on database performance. And you can still extract insights when necessary.
When selecting a database solution for your analytics; performance and storage are two key factors to consider.
Below is a benchmark of popular solutions based on a simple SELECT query on a dataset of 265 million events. The average query time is based on five SELECT queries. Additionally, we were curious about how much space the data would take on the disk. So we benchmarked it as well.
Database | Simple Query Time (265M Events) | Data Size on Disk |
Keewano | 0.5 seconds | 1.4 GB |
Google Cloud (Big Query) | >200 minutes | 7.4 GB |
InfluxDB | ~55 minutes | 1.65 GB |
Snowflake | ~110 minutes | 1.9 GB |
MySQL | ~13 minutes | 11 GB |
ClickHouse | ~5 minutes | 7.9 GB |
Key Takeaways:
Someone once said to me, “Your data is not that big; you just store it and process it wrong.” This phrase couldn’t be truer today. To all the analysts out there: You need high-resolution data, efficient storage, and fast queries. By optimizing how you handle your data, you can unlock smarter, faster insights.
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