Behavior
The 4 Enemies of Replayability
We’ve all done it. You look at your Steam’s library, this massive list of incredible games you swear you’re going...
The Wheel of Emotions: What Do We Feel When We Play a Story?
We have a special word for the feelings that rise up from within us: emotions. I’m talking about those instant,...
5 Environmental Storytelling Techniques Every Game Writer MUST Know
Environmental storytelling is one of the most powerful tools in game design—and one of the most immersive forms of narrative....
Why is your Game’s Day 7 Retention so Low?
Why is your Game’s Day 7 retention so low? We have crafted 10 most typical reasons behind low retention on...
How to Form Effective Game Hypotheses
We made a breakdown of what makes a strong game hypothesis and how to form them effective: But where do...
Designing for Player Types: How to Turn Your Story Into Gameplay
Transform game stories into play: match Bartle’s Achievers, Explorers, Socializers, and Killers with narrative tools that reward progression, discovery, relationships,...
Will AI Make Traditional Analytics Tools Obsolete?
An opinion piece exploring how AI-driven personalization may render traditional analytics tools obsolete very soon, transforming player engagement.
Root Cause Analysis in Mobile Apps: How to Solve Core Issues
Discover the cause behind your app’s problems with root cause analysis. Let’s explore the benefits of this problem-solving technique, and...
How AI in Game Development Boosts Gameplay and Efficiency
Learn how AI is transforming game development. From improving NPCs to streamlining processes—let’s explore its benefits, use cases, and challenges.

