This article covers global market share, growth, trends, and forecasts of Business Intelligence (BI) software in the mobile games industry, segmented by game production budget and revenue.

As the mobile gaming industry continues to grow, adopting analytics and Business Intelligence (BI) tools is becoming a game-changer for game developers aiming to stand out in an increasingly competitive market.

Before diving into the Business Intelligence (BI) software market share in the mobile games industry, let’s zoom out and review what the total addressable market (TAM) size of BI tools looks like in all industries globally.

Business Intelligence (BI) Market Share, Size, Growth, Trends & Forecast

According to this report, the global Business Intelligence (BI) market was estimated at $33.34 billion in 2024 and is projected to reach $61.86 billion by 2029, with a CAGR of 13.16%.

There are many reasons for the growth of the BI Market. Key factors include:

1. Organizations increasingly recognizing the importance of data-driven decisions to improve their KPIs. 
2. The availability of vast amounts of data, now known as “big data,” and the evolution of tools that have become more sophisticated and user-friendly. These tools can visualize and summarize data through dashboards and charts, helping decision-makers track product trajectories based on pre-defined KPIs.
3. The rise of AI, especially AI models, which excel at analyzing big data. A new segment of BI software, powered solely by GenAI, offers data-driven insights and predictions about future trends. These tools eliminate the need for the analysts to write a single line of code.

There’s no doubt that this market is going to evolve and grow even further in the next five years, with the prevalence of AI-based next-gen software growing exponentially.

Now, let’s zoom in and see how the BI market looks in mobile games.

Business Intelligence (BI) Market Share in Mobile Games

Within this broader BI landscape, there’s a significant and growing segment in mobile gaming. With about 264,000 active mobile games on Google Play Store alone, the mobile gaming market has become highly crowded. 

A mobile game can be seen as another B2C application. But it’s much more sophisticated and purposefully built to cater to a diverse global audience. Players come from different regions, speak different languages, and expect a flawless experience. 

To build great mobile games requires a deep understanding of users and comprehensive data analysis. This makes integrating Business Intelligence (BI) software an absolute must for game developers. These tools help them:

• Enhance player engagement
• Optimize game design
• Implement effective monetization strategies.
• Stand out in a highly competitive environment.

BI Tools in the Mobile Gaming Market: A Bottom-Up Analysis

How does the mobile games industry contribute to the Business Intelligence (BI) Market? To answer this, we conducted a bottom-up analysis, segmenting mobile games into six categories based on game size and revenue potential.

	Number of Titles	Distribution
Mobile Apps on Play Store	1.68 million	100%
Active Mobile Games	264,000	16%

Only 16% (~264K games) of the 1.68 million apps on Play Store are relevant or active. Here’s a breakdown of active mobile games:

Segment	Number of Titles	Distribution
Elite Games (AAA)	2,640	1%
Large-Size Games	13,200	5%
Medium-Size Games	26,400	10%
Small-Size Games	39,600	15%
Community/Free/Early Stage	182,160	69%

• Elite Games (AAA): The top 1%, generating hundreds of millions to billions annually.
• Large-Size Games: 5%, generating hundreds of millions annually.
• Medium-Size Games: 15%, generating tens of millions annually.
• Small-Size Games: 10%, generating hundreds to several million dollars annually.
• Community/Free/Early Stages Games: The rest (~70%) don’t generate revenue.

Annual BI Spend by Game Publishers

We surveyed the average annual spending on BI tools by game publishers in each segment. Here are the results:

• Elite Games (AAA): $644,000
• Large-size games: $115,000
• Medium-size games: $43,000
• Small-size games: $8,000
• Community/Free/Non-profit: $0.

This segmentation allowed us to calculate the annual BI tool spend for each category. Based on that, the estimated Business Intelligence (BI) Tools in the Mobile Gaming market was $4.67 billion in 2024.

BI Tools in Mobile Gaming TAM: Summary

In 2024, 14% ($4.67 billion) of the global Business Intelligence (BI) market ($33.34 billion) was attributed to mobile games alone. By the end of 2029, this number is projected to double, reaching $9.34 billion, in alignment with the projected growth of the overall BI market.

The Future of Analytics and BI Tools in Mobile Gaming

As mobile gaming continues to grow, so will the demand for Business Intelligence and analytics tools. Game developers who are first in line to leverage these technologies won’t only gain a competitive edge. They will also unlock new opportunities for real-time decision-making, AI-driven game development, and hyper-personalized gaming experiences.