The 8 Best Game Analytics Solutions in 2025

It’s no secret that analytics are essential to a gaming studio’s success. You want to understand player behavior better? Increase revenue? Improve game performance metrics? Game developers are crying out for analytics solutions to answer all these questions. As every company has unique needs, finding the perfect solution can be a bit stressful. Which solution will tick your team’s boxes while also being cost-effective?

We’ve cherry-picked the best game analytics solutions for gaming developers to gain deeper insights. This way, you can understand what’s working in their game, and what’s triggering users to churn. From indie developers to gaming studios, there’s something on this list for everyone. But which one’s best for you?

What to look for in game analytics solutions

Here are some key features that every top analytics solution for games should include:

• A user-friendly interface for gaming developers to easily navigate and analyze data.
• Real-time data processing allows users to analyze games quickly to make fast decisions.
• Customizable dashboards to present metrics based on team, game, date, and other variables.
• The ability to track metrics (i.e. user acquisition, monetization, retention, churn, player engagement).
• A/B testing to understand what minor/major changes impact player behavior.
• Segmentation and cohort analysis to break down players based on demographics, behavior, and more.
• Data visualization tools to convert complex data into attractive, easy-to-follow images (i.e. charts and graphs).
• Integrations with other platforms such as dev tools and CRM systems.
• Speed and scalability to manage large data volumes efficiently, ensuring the platform performs well as its user base grows.

Top Analytics Solutions for Games: Comparison Table

Before we explore each platform’s key features, pros, and cons, here is a quick look at some common factors that will help you determine which game analytics solution is best for your needs.

Game analytics solution	Supported platforms	Churn reports	Integration with other tools	Custom queries	Custom dashboard	Cohort analysis/segmentation	Real-time data	Data visualization	A/B testing	Average user reviews	Pricing (free/paid)
Amplitude	Web, mobile, game engines	Yes	Extensive	Yes	Yes	Yes	Yes	Yes	Yes	4.3	Free/paid
Devtodev	Web, mobile desktop, game engines	Yes	Extensive	Yes	Yes	Yes	Yes	No	Yes	4.9	Free/paid
Getgud.io	Web, console, mobile, game engines	Yes	Limited	No	Yes	Yes	Yes	Yes	No	Not enough results to provide reliable average score	Free/paid
Unity Analytics	Unity Engine	Yes	Limited	No	Yes	Yes	Yes	Yes	No	4.6 (Unity general reviews)	Free/paid
Google Analytics for Firebase	Web, mobile, game engines	No	Extensive	Yes	Yes	Yes	Yes	Yes	Yes	4.5	Free/paid
GameAnalytics	Mobile, web, game engines	Yes	Limited	No	Yes	Yes	Yes	Yes	Yes	4.7	Free/paid
ByteBrew	Mobile, web, game engines	Yes	Moderate	No	Yes	Yes	Yes	Yes	No	Not enough results to provide reliable average score	Free
MixPanel	Web, mobile, game engines	Yes	Extensive	Yes	Yes	Yes	Yes	Yes	Yes	4.7	Free/paid

Let’s highlight which solutions offer the most relevant features to match your needs. Our recommendations are ranked from top-rated to bottom based on user reviews and our own insights.

1. Amplitude

Amplitude is a leading analytics solution, not just for game developers, but also for healthcare, finance, and e-commerce companies. Its powerful player behavior analysis and segmentation features make it a top choice across multiple industries. Praised for its customizability, Amplitude allows users to track up to 2,000 unique events per project. This flexibility lets users monitor key interactions like tutorials, button clicks, and in-app purchases.

Key Features

• Product analytics
• Web analysis
• Session replay
• Feature experimentation/management
• A/B testing

Pros

• Highly customizable for creating fast, custom reports.
• Analytics insights to improve decision-making.
• Powerful visualizations make data easy to understand (plus unified data views across multiple devices/channels).

Cons

• Complex setup can create a steep learning curve for new, non-technical users.
• Sessions automatically close after 30 minutes, limiting flexibility for some applications.
• Can be costly for high-traffic, low-margin businesses.
• Interface updates can disrupt overall user experience.

2. Devtodev (acquired by Appsflyer)

Devtodev is a user-friendly analytics solution that aids game developers in performance monitoring, player behavior analysis, churn prevention, and revenue prediction. Users can gain data-driven insights, enabling better experimentation and business decision-making, while also improving user experience.

Key Features

• User segmentation
• Results prediction
• User behavior analysis
• Performance monitoring

Pros

• Users consistently praise the responsive customer support.
• Includes a straightforward SDK integration.
• Regularly releases new features without additional costs.

Cons

• Requires extensive planning and event mapping, which can lead to analysis paralysis.
• Dashboard takes five minutes to update, limiting real-time data analysis.
• Users have noted that its user interface is not very user-friendly.

3. Getgud.io

Getgud.io is a game analytics solution that gives developers full oversight, detailed visualization, and dynamic insights in one platform. This solution uses AI to provide key insights and detect cheating and toxic gaming behavior, allowing teams to act upon it. Getgud.io helps to maintain a safe, enjoyable gaming environment for players, boosting engagement and retention.

Key Features

• Automated cheat detection
• Visibility into game elements
• Automated actions and webhooks
• User report management
• Filter system
• Visualized analytics

Pros

• Provides detailed analytics for monitoring player behavior.
• Users can replay matches for better analysis.

Cons

• Primarily focused on cheating/toxic behavior, limited to broader analytical capabilities and a smaller audience.
• Can be challenging to integrate with existing game infrastructure.
• Some users might find pricing to be on the higher side.

4. Unity Analytics

Built for games developed on Unity’s game engine, Unity Analytics generates valuable insights on retention rates, player behavior, and monetization. These insights improve game optimization, stages of the player journey, and spending patterns. 

Key Features

• Customizable dashboards
• Reporting and insights
• Data retention
• Data visualization for games

Pros

• User interface is easy and quick to learn for beginners and advanced users.
• Provides real-time data updates.
• A wide range of features at an affordable price.

Cons

• Prone to bugs, errors, and lag during peak usage.
• Integrating data from external sources can be cumbersome.
• Has some graphic limitations.
• Customer service can be slow to respond.

5. Google Analytics for Firebase

This cross-platform analytics solution is ideal for both game marketing and A/B testing. Google Analytics for Firebase can generate valuable insights, including app usage and acquisition. But its key strength is the ability to provide reports on up to 500 unique events, improving game quality and stability.

Key Features

• Real-time analytics
• Google Ads
• Segmentation and optimization
• A/B testing
• Integration with AdMob

Pros

• User-friendly implementation, including a demo project to assist with the tutorial.
• Great for storage, editing, retrieving, and synchronizing data.
• Responsive customer support.

Cons

• A/B testing requires a cooldown period of 1-2 days between tests.
• Certain analytics data can take up to 24 hours to fully update.
• Advanced tools can be expensive.
• Can’t segment large user bases.
• Not the most customizable platform.

6. GameAnalytics

GameAnalytics does very much what its name suggests. Offering various tools to for player behavior tracking, as well as engagement and revenue, this analytics solution helps developers make better data-driven decisions. Its powerful free version and attractive UI help to boost retention and monetization metrics.

Key Features

• User behavior insights (new, active, returning)
• Daily, weekly, monthly reporting
• Metrics API
• Live Ops (A/B testing, real-time data)
• Heatmaps for visualizing player activity
• Funnel analysis and user segmentation

Pros

• The ability to A/B test up to 100 tests at a time.
• Provides event stream updates every 15 seconds for timely insights.
• Free version with many key features (including remote config and funnels).

Cons

• Requires separate projects for iOS and Android, limiting cross-platform comparisons.
• No path analysis visualization.
• User interface is not so visually attractive, which can affect user experience.
• Event tracking can be cumbersome and challenging.
• Performance may decline with high user volumes, creating scalability issues for large games.

7. ByteBrew

ByteBrew is a free game analytics solution with features like custom event tracking, monetization, real-time game analytics, player progression, and more. With one SDK, developers can use ByteBrew to track their game’s key KPIs, including user retention and player engagement.

Key Features

• Real-time analytics
• Player journey analysis
• Customizable dashboards
• Monetization performance metrics

Pros

• Completely free solution, making it accessible for various developers and studios.
• Offers a basic set of essential, easy-to-use analytics reports.
• Ability to integrate with various tools, including ad networks.

Cons

• Steep learning curve.
• Wide range of metrics can be overwhelming for new users.
• Yet to be tested at scale with high-volume games.
• A completely free model raises questions about long-term commercial sustainability.

8. MixPanel

While it caters to a wide range of industries, MixPanel’s analytical capabilities can be tailored for game development insights. With dynamic reporting and event-based analytics, developers can better understand player engagement, behavior, and bottlenecks in the player journey. MixPanel stands out for its event-tracking capabilities, allowing users to customize event names and layouts.

Key Features

• A/B testing for games
• Reporting (funnels, retention, insights)
• Customizable dashboards
• Real-time data analysis

Pros

• Includes powerful visualization of user paths, improving understanding of behavior patterns.
• Can easily unify analytics across platforms (Web, mobile, game engines, APIs, and frameworks).
• Provides detailed insights on user behavior and journeys to improve game experience.

Cons

• The overwhelming UI with various options can provide a steep learning curve for new users.
• Exporting data can be challenging, hindering analysis and reporting.
• Some users have commented on data privacy issues.
• Missing some advanced features like automatic error reporting.

Game Analytics Solutions – Compatibility Overview

Every game analytics solution has different compatibilities that can impact your project. To make your decision easier, we’ve compiled a simple table that showcases each solution’s platform compatibility, SDK support, and programming language integrations.

Here are some key takeaways from the table:

• Cross-platform versatility: Most solutions support web, iOS, and Android. However, some are more specialized (like Unity Analytics). 
• Game engine compatibility: Developers/analysts using Unity or Unreal Engine will benefit from solutions like Amplitude, Devtodev, and Getgud.io. Others like GameAnalytics and ByteBrew provide a much wider range of game engine SDK integrations. 
• Open-source framework SDKs: Teams using mobile frameworks like React Native and Flutter will find native support in Amplitude, ByteBrew, and MixPanel.
• Programming languages: These solutions cater to various mobile-friendly languages such as C++, C#, Python, and Java, as well as platform-specific languages like Kotlin (Android), Swift, and Objective-C (iOS).

The best analytics solutions for games – wrapping up

Only some of the highlighted game analytics solutions will address your business needs. Weigh out the pros and cons of each solution, take note of their key features, and take pricing/free versions into consideration. These are just some factors that will help you decide which analytics solution will be best for you.