Joshua Plotnek

The game testing market is set to reach $2.45B by 2033. But many are struggling to test at scale. Can...

Learn how multi-agent systems work, their key features, benefits, frameworks, and how they’re transforming industries, including game development.

AI market share in games is set to grow significantly from 2025 to 2034, driven by innovations in AI agents,...

With a market size of $5.4 billion, every industry wants to get on the AI agent train. Discover which types...

There are many game UX issues that traditional analytics can’t pick up. Learn how AI detects and prevents these problems...

With the global market projected to reach $216.8 billion by 2035, AI agents are revolutionizing the way that games are...

78% of companies plan to boost AI spending in 2025. AI-driven data democratization will make data accessible to the entire...

The behavioral analytics market is set to reach $13.1B by 2034. Autonomous hypothesis testing is an overlooked, yet key driver...

In-game advertising revenue is set to reach $29.38B by 2034. Learn the best tips and tools to optimize your ad...

Mid-core games face high UA costs with CPI hitting $2.03 and D7 ROAS at 4.3%. Find out which trends and...

Daily rewards contributed heavily to 2024’s $92 billion mobile game revenue. Let’s explore the best reward systems for mobile games.

67.1% of users continue playing games due to strong progression. Learn how this (and 4 other tips) improves first-time user...

With 40M concurrent players on Steam, analyzing large player data sets is inevitable. Here are 4 ways game analysts can...

We reviewed more than 500 job descriptions to reveal the top skills game data analysts need in 2025, from technical...

70% of analysts feel overwhelmed by large data volumes. Learn how high-fidelity data uncovers player behavior nuances for smarter game...

As retention drops by 26.25% from D1 to D30, understanding player flows is key. Learn how to master player flow...

With an average CPI of $4.83, developers face soaring user acquisition costs. Learn how to overcome 2025’s biggest mobile game...

In 2024, data dashboards earned $5.9B, and game analytics tools hit $9.22B. But do today’s dashboards truly help you understand...

41% of US gamers played action games in 2024. But which mobile game genres should developers target or avoid in...

Learn how to improve player engagement levels with strategies like onboarding, storytelling, and social features. Build loyalty and retain players.

Explore the best game engines for mobile based on cross-platform compatibility, beginner-friendly features, and vibrant community support.

What key challenges do data analysts face? Overcome big data, visualization, integration, and other obstacles that impact your game/app.

Modern gaming is more complex than ever. So make sure your mobile game analytics platform has these six key features...

After surveying over 500 analysts, developers, and PMs, we’ve discovered the most important product metrics to track for mobile app...

Uncover the very best benefits and practices of A/B testing for mobile apps. Experiment effectively to boost user engagement, conversions,...

Learn how to improve retention rate in mobile apps. Use these proven strategies to calculate RR, understand key issues, and...

How do you identify and measure your product’s North Star Metric? Here are some tips to pick the right NSM...

Learn the benefits of predictive analytics, and how to use them to improve app performance, personalize user experiences, and boost...

Discover 10 essential data collection techniques for app analysts to improve performance, user experience, and retention with actionable insights.

Discover the cause behind your app’s problems with root cause analysis. Let’s explore the benefits of this problem-solving technique, and...

Uncover the most iconic game glitches ever. From Pokemon’s MissingNo to GTA’s swing set launcher—what caused them? And did they...

How could AR and VR impact the future of immersive gaming? What opportunities and challenges do game developers face? Discover...

Learn why player behavior analysis outperforms standard churn analysis. Pinpoint root causes of player interactions to boost engagement and retention.

Use these 9 game marketing tactics to take your brand awareness to the next level. From community building to ASO—attract...

Learn how user behavior can drive game success. Discover player motivations, user personas, and strategies to boost engagement, retention, and...

Boost your player retention with a handful of effective strategies. Personalize player experiences and include in-game rewards to improve engagement...

Learn all about indie games in this detailed guide: From their rising popularity and famous titles to what it takes...

Build a community and boost player retention by leveraging user feedback. Discover actionable tips to prioritize and implement feedback in...

Discover why player segmentation matters and explore top strategies to personalize gaming experiences, boost engagement, and retain players.

Learn the key differences between console and mobile game development. Get valuable insights to choose the right platform for your...

Explore the best analytics tools for games in 2025. Discover the right tool to maximize game performance, from player behavior...

Boost your player retention with these 3 effective churn prediction strategies. Get clued up on early signs, real-time data, and...